Everyone is looking out for the best and easy way to promote your business/ products. Using traditional methods is the best way as they are the most effective method. One of the best and the most effective method for promotion is PRINTING.
Most of us tend to take printed materials for granted, but imagine life today if the printing press had never been invented. We would not have books, magazines or newspapers. Posters, flyers, pamphlets and mailers would not exist. The printing press allows us to share large amounts of information quickly and in huge numbers.
In fact, the printing press is so significant that it has come to be known as one of the most important inventions of our time. It drastically changed the way society evolved. In this article, we will explore how the printing press was invented, as well as how it affected culture.
In a recent study, researchers found that 85% of consumers read and sort their mail daily and 40% go to new businesses after receiving direct-mail advertisements. Along those same lines, studies show that print ads generally outperform email ads by 10 to 30 times. If you want to reach the largest possible audience, use both print materials and digital ads to impact more customers.
While people experience an almost constant bombardment of advertisements from the Internet and other digital media sources, they don’t often receive simple, well-crafted print media. When people do get print advertisements, they stand out and make a stronger impression.
In fact, a study by the Advertising Specialty Institute says that 84% of Americans are more likely to remember a company’s name when they receive promotional products with the logo on it. The ability to see, touch, and feel a piece of marketing creates an experience most people remember. Use printed marketing materials to help your customers or clients remember your business and return after a positive customer experience.
As a business owner, you are just as concerned about keeping customers as you are about gaining new customers. Loyal customers help sustain your business and will refer others to your business. Print materials can go a long way towards helping you build a loyal customer base.
Most businesses employ a variety of marketing methods including television, Internet, and print ads to help increase business sales. While each advertising method has its unique benefits, print materials still deliver the highest return on investment of all major marketing mediums.
Research done by the Direct Marking Association found that for every dollar spent on print advertising, a business generates an average of $12.57 in sales. By comparison, online marketing averaged about $11 for every dollar spent. These statistics held true for all industries, which means that no matter what type of business you own, you can benefit from printed marketing materials.
If you are looking for a best printing company in New York , just step into St.Albans Digital Printing Inc . We will show you what real printing is.
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