It is really important to have a Logo if you own a business, as your logo gives identity to your business. It is through your logo you get recognized. Logo is important to business as your face is important to you. As your face reflects your personality, Logo reflects your business identity. Logo is one of the powerful marketing tool. Without a logo it is really difficult to establish in the marketing world. Logo is something like a mental shortcut to a product or company. How often do you think people recognize car by its make?? Mostly people identify a car by seeing its logo. Its not just the case of a car, take the case of a shoes. We usually recognize a shoes brand by its logo. Just having a logo is not enough. A badly designed logo can ruin all your company's image. You must have a logo which is attractive and eye-catching. It should speak to people about the worth of your product.