In this highly competitive industry marketing is a necessary tool for promoting your business. Through marketing you can increase the awareness of your product. As the days pass by business owners are innovating new techniques for branding their products. They use a combination of traditional as well as new age techniques to create an awareness of their brands among the people. Flyers are a form of paper advertisement which is intended for distribution in public. It can be distributed in public pace or posted or sent through email. They are traditional form of outdoor marketing which are still used for brand awareness by many popular companies. Flyers are commonly known as handbills, its generally an A4 size paper and mostly used for marketing in a small region. Flyers are considered to be the cost effective way for promoting your business to large customer base.